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I may sound like a miserable old grump in a post Christmas whinge, but honestly, I must voice my disappointment, and I'm sure others will agree. I am a 37 year old chap, so don't subscribe fully to the "Things were better in my day" mantra, I'm not old enough - am I?
Having spent many happy years enjoying childhood with really great toys, I was of course looking forward to the giving of presents to my children, and watching them play with the same enthusiasm. Of course, the expense of Christmas becomes a distant memory, as Mums and Dads abuse their bank accounts and are seen tumbling around in shopping centre car parks, unloading bags of toys into their bulging hatchbacks. And why not? Christmas is a magical, fantastical time for children, and that it should be.
I work in the field of engineering, nothing Brunel-esque or groundbreaking, but I have a decent understanding of how things are put together, how they work and whether or not the design functions as it should. I would say that as a rough estimate, fifty percent of the toys I bought for my children are nothing more than over-priced junk. I'm sure that the whole toy packaging issue has been covered before, and we would all recognise that particular joy, but that is not my gripe. It's what you actually get once you're into the box that bothers me.
For the most part, it's cheaply and poorly made, doesn't fit together properly, falls apart within minutes, and simply doesn't do what it should. Parents and Grandparents sit about on Christmas day, with a set of unfathomable instructions, a pile of brightly coloured bits of plastic and a disappointed child. Oh the joy!
Many of my old toys were kept by my parents and are now serving their purpose once again for my kids thirty years on. They were made properly, have withstood my ham fistedness and still they survive. Todays Chinese mass produced rubbish often doesnt make it past boxing day, when it displays all the structural integrity of a Cadbury's Flake and promptly disintegrates.
We are demanding consumers these days, and rightly so in my opinion. I firmly believe that the toy industry now is nothing more than a ruthless marketing strategy, where you pay high street money for car boot sale products. Will you still have the receipt? Maybe. Will you take the broken chunk of plastic back? Possibly, but how much of it goes straight in the bin? It's absolutely disgusting and such a waste of time, natural resources and money.
By: Chris Hazell
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Recently I spent 3 hrs. trying on different ones of these high-priced coats and believe or not there was very little difference under the armpits between the ''SMALL'' and ''XTRA-LARGE'' for ALL these brands. I could not find anything Made In Canada and that's when I recalled how good that stuff was. I firmly believe that we don't recall anymore the quality of Made in America stuff anymore either becuz we are flooded with this Made in China stuff and can no longer compare...or becuz some of us are too young. In fact the floor guy who was 20-21 said to me ''Well, ALL these coats are Made in China so the lack the differentiation between sizes works out to be the same'' not realising that by saying this he was excusing crappy products. It was quite an eye-opener to realize that we are being ripped-off right under our noses.
They are costing jobs and quality of goods, and preventing EU countries from recovering from the recession.
China and other countries are trading cheats.
Now don't get me wrong i'm not defending the retailers, manufacturers or importers but for them to react to an everchanging market then to remain in the game they have to constantly look at ways of offering goods for the best price possible. Also consider some of the products that are more affordable these days that years ago took weeks or months to save up to purchase.
Manufacturers are partly responsible for creating this disposable society we now live in however if the market didn't demand it then it wouldn't exist. think about it, what would you pay for an item that you will only use occasionally? are you going to go for the option that is so cheap that you will throw it away once it breaks or the more costly item that you will be forking out for repairs on some time in the future?
In the case of toys up until 10/15 years ago most children only received toys at xmas or birthdays, nowadays parents tend to purchase these items throughout the year therefore products need to be cheaper to assist this market demand.
Like it or not the general public has to take some of the blame for the market that's been created.
hairyfairy