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I have worked for BT, NTL, Cable and Wireless and even NYNEX, usually in a call centre environment and I can totally sympathise with the call centre staff. Particularly call centre staff who are often poorly paid and are quite literally treated worse than battery hens in a cage. It's shocking how badly these people are treated. First of all they are blamed for a multitude of sins by the customer about things that are completely beyond their control. As if that isn't bad enough, next they are treated like cannon fodder for the company to blame when it all goes wrong.
As I have found out first hand, the constant threat of redundancies often hangs over all call centre staff. You're expendable don't you know? Recruitment drives are another feature of call centres and as a new employee you will be presented with lots of smiling and happy faces when you first start. Well don't you believe it for a minute! When those calls are queueing, the team leaders will be running round like headless chickens doing everything they can to avoid taking calls themselves, but they will push you to get you to hurry up so you can to get onto your next call.
The aim is to shorten your call time (or AHT - average handling time) and the result is often a poor level of service. This is because you are unable to take a breath between calls or to actually finish what you were doing before moving on to the next call.
Believe it or not to get ahead in a call centre you have to be slightly incompetent. Every team leader I knew or ever had was terrible as a Customer Service Representative (CSR), yet despite this, they were the ones who were promoted to the rank of team leader. They would then get their own team of about ten people, a few thousand pounds a year more and of course their own company mobile! They would take numerous meetings (sometimes 3 or 4 a day) and then complain to anyone who would listen how hard it was to fill out forms all day long.
I don't blame them for not wishing to take calls I suppose. These people would do anything to avoid calls, particularly the difficult ones! A classic tactic would be to "delegate" or send in the most experienced team member to deal with the awkward ones!
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As for the managers there they were ok, we all had a job to, so either do it or go and believe me a lot of people go. Breaks were monitored, toilet breaks, wrap up time put it this way everything was monitored. It's not until I left, I realized how unnatural that environment was, and I don't think I could ever or want to work in that type environment again.
It's easy to say, 'don't let the customers get to you,' but 10, 8, 7 or even just 5 hours of listening to people be rude, talk over you when you're trying to get them what they want, managers shouting about needing sales, (so you can't hear the customer!) toilet breaks being monitored, stopping to take a drink being moaned about, even requesting a customer to stop being rude to you 'isn't allowed', it all takes its toll on your mental health, and at 28 years old, I'm a nervous,depressed wreck. I don't know myself any more. My personality has totally changed. The company lie to their customers, lie to their staff, lie lie lie lie lie!!!!! It's disgusting. Management?? I'd rather stick pins in my eyes than progress in a call centre. I'm taking my chances and jumping ship. I have another part time job n I'll make do with that for the time being. It ain't worth my sanity. Full stop end of story. I need to be happy again.
If i were your customer and i came to your workplace giving abuse, threats and rudeness would you think it was acceptable. Many occupations will not tolerate it and neither should call centre workers. Half the things said are due to no face to face contact. Call centre work is hard, 7-8 hours of constant call after call with sales targets to achieve and abuse are very hard to balance. Often having extensive product knowledge, listening and problem solving skills. Being a call centre worker you are first point of contact and most comments are aimed at the company, not the individual. Things go wrong in every walk of life its how we deal with them that makes us who we are. Ive worked in retail, hairdressing, office admin and by far a call centre is the hardest.
- One of the best metrics for a company is First Time Resolution. What this means is the ability to solve a customer issue first time. If this doesn't happen the customer will either call again, complain, or potentially leave. It most certainly wont help the customer have a good impression. First time resolutions in UK call centres sit at the low 60% mark, but as that cover different sectors and issue areas that will vary so your experiences may be different. At the heart of it - if you satisfy the customer you are doing a good job. Any of people at my level, who sit several layers above the team leaders or call centre centre managers should be able to tell you the same.
- It is important that call centres cope with volume which is why the whip feels like its being cracked so hard. So work smart and be efficient. It is NOT a disaster to take longer on a given call, but be punchy, develop some good patter and make tghe customer feel like you've done this a million times. If there are improvements that could be made on the technology or process or anything else tell your team leader. Its their job to raise this into the business as not matter how hard we try we cant think of every little button or feature, understand the customer in the same way. Think of this - if the snack machine is on the wrong floor we are actually making that round trip 3 minutes longer than it needs to be - In a call centre of 100 people if everyone visits it once a day on average that's 300 minutes of call time lost. I would much rather see those sort of improvements that slavedrivers making your life miserable, and then you being miserable to customers.
- What I see below points to a culture of fudging the figures. This tends to happen when you have targets a performance based rewards. Look at banks, schools, etc.. The problem with this is it gives a misrepresentation of performance of a vital part of the company which means that correct strategic decisions cannot be made in the future. Then resolving calls or writing notes be sure to use the correct method as the reports that are generated off the back of these are vital to future improvements.
- Be happy at work!!! As a customer I would much rather talk to a motivated individual that someone who was totally fed up. A good team leader / manager should recognise this. Take a toilet break. Take a cigarette break. Take a decent lunch. Take pride in good customer service. Although it may not feel like it the skills you develop and the discipline will pay back in whichever career you find yourself in.
- Don't kid yourselves about career path. Call centres aren't planned as talent recruitment centres for the rest of the company. Make money and enjoy it. If its a shoddy outfit vote with your feet.
- On shore call centres, regardless of which shore we are talking about, always perform better than offshore. This is not an attack at Indian call centres - but UK is better for UK, German is better for Germany, Indian for India - The stats prove a better customer experience, which makes sense right? No language/ culture barrier means on the whole there are better relationships. Plus the "Savings" argument doesn't really stack up. I always despair when some exec tries to improve his bonus by off-shoring to save money only to have to spend more on the setup and maintenance, flights and hotels, training, service management, reduced customer satisfaction and finally inevitable re-patronisation of the call centre.
- Customers are expensive, to gain one takes investment and to lose one is wasteful. This cannot always be helped as people are unpredictable but help make the customer experience good and capture it. Asked customers to feedback. Get them involved. If we can spot a well performing area we will investigate it and try and duplicate it. This will give you pride and make your life at work easier.
The problem is is that you cannot help a great deal of the customers as you are just an answering maching advising them of the progress of their claim etc. You cannot actually process anything. When customers phone up they wont action (money/a proper answer) and you cannot advise them when something will be done. Call centres are a hotbead of stress and I have worked with a number of people who have actually gone onto anti depressants as a result .
Of course there are lots of managers and supervisors as well (who sometimes are quite reluctant to go on the phone). You will find lots of these people ,particularly in the public centre .
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