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The main thing that annoys me about today's TV ads is the fact that they now appear to concentrate on making politically correct points instead of selling their products.
This particularly applies to the way in which the sexes are now depicted in commercials. Take a look at how a woman normally appears in such ads. Almost invariably she will be a smart, intelligent, good-looking person, in full control of her life.
If she has a fault it will only be the mocking, pitying way in which she treats the men in her life. This is not surprising as such men folk are constantly portrayed as wimps, oafs or cretins.
to perpetuate an image of female superiority?
Now why on earth is it necessary to feature such stereotypes, if not to perpetuate an image of female superiority? It does absolutely nothing to help sell the product: in fact, this deliberate gender bias produces the opposite effect.
Advertisements which mock and denigrate men are antagonising nearly half of their potential customers. Presumably the companies involved consider consumers to be such a stupid bunch that they are not aware of the subliminal effect of their sales campaigns. They are so wrong. For some time now, members of my family and my friends have joined me in boycotting all goods produced by companies which libel the male sex in this way. My impression is that this is a growing protest movement.
So, if the directors of companies are puzzled by falling sales, they need look no further than their television ads; which nowadays promote war between the sexes instead of selling their goods.
By: ORACLE 2006
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10th Jul 14 18:23
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13th Apr 11 12:04
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If it were four 40 to 50 year old blokes doing the same to a girl dressed in a bikini there would be OUTRAGE! So how are they allowed to get away with it?
If women are not allowed to be treated as mere s*x objects, then surely, it should be the same for men.
28th Sep 10 17:23
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19th Jul 10 00:09
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The female of the species is becoming more loutish, aggressive and loud whereas the man is becoming timid and fragile.
The female has chosen her time well. Machines have taken over the physical side of life so men are not needed for the heavy lifting quarrying and pushing of huge objects.
The once dominant male is now taking a role as a harmless television watcher. This is why these adverts are needed, to show buffoonery and therefore drive the man away from the television set.
3rd Jul 10 06:43
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9th Jun 10 12:51
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"such men folk are constantly portrayed as wimps, oafs or cretins"... what exactly do you mean by Wimps, If you mean they are not portrayed as 'the dominant species' then is that not a compliment? After all men dont want to be thought of as dominant now do we?
"she will be a smart, intelligent, good-looking person, in full control of her life"... How come this is so wrong for a woman? and did you notice, she was valued for her looks in your comment? (a real problem for women in a society where the subliminal messages of womens value connected only to her looks are indeed not so subliminal, in fact they are plastered everywhere you look)
"this deliberate gender bias produces the opposite effect"... How in control of our lives us men are...these types of adverts are seen so rarely that Men get upset with them. Women on the other hand are so oppressed by the images all around them that they dont even think to complain or if they do they are seen as 'man haters and feminist big mouths'
"members of my family and my friends have joined me in boycotting all goods produced by companies which libel the male sex in this way. My impression is that this is a growing protest movement.
So, if the directors of companies are puzzled by falling sales, they need look no further than their television ads; which nowadays promote war between the sexes instead of selling their goods"...Proves the above point beautifully!
You had better lighten up fella...or you will get left behind with all the other macho twits!
There are a growing body of men who are at last being big enough to recognise that females being viewed as inferior, is killing this planet.
I hope you get well soon.
8th Jun 10 16:56
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How can it be female manipulation when most ad agencies are run by men and most of the CEOs of the major companies for whom they make adverts are also male?
Companies have no respect for their customers, male or female; they will just use whichever tactics they think will work.
17th Apr 10 18:52
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17th Apr 10 01:58
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17th Apr 10 01:54
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"So simple even a man can do it."
I'd like to see the sh*tstorm that would cause if it were changed up a little.
13th Mar 10 15:59
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7th Feb 10 11:00
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28th Jan 10 18:03
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13th Jan 10 17:24
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Baz
23rd Apr 17 08:26
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