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January Sales - tis the season to be folly!

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Fa, la, la, la, la... do lally pip.  Let's be honest, some people are plain bonkers, aren't they?  Come the January sales, (which started in November this year as profit squeezed retailers try to crank up sales, following a dismal economic forecast) cash strapped shoppers tend to throw caution to the wind and buy the most hideous, pointless tat they wouldn't dream of buying if it were being sold at full price.

Why?  It's as if they've become possessed by the devil - like Damien was in The Omen, only some hapless bargain hunters, with more money than sense, aren't eying up a menacing Rottweiler growling in the distance; they're busy forking out far more than 666 paying for useless tat they don't need or don't like.  Regret purchases, not bargains....ready for the return items queue, or the bin.

The January sales are supposed to save you money.  Yes, you read that right...  SAVE you money.  That means...

  1. You were going to buy the item anyway, only you didn't buy it earlier because you couldn't afford to at the full price.
  2. You actually like the item, or you need it.  Not because someone else grabbed it first or because a tag on it says 'reduced to HALF PRICE'
  3. It actually fits you (clothing).  A pair of size 8 jeggings is hardly likely to fit a 55 year old mother with 4 kids and a Kenwood Chef that's in regular use.
  4. It suits your purposes for now, not in the future.

Impulse buying for stuff you've never considered owning before is not prudent sales shopping.  The January sales aren't supposed to encourage you to blow money on unsuitable stuff, nor are they there to help cash strapped shoppers like you, YES YOU, get into debt (or further into debt) by enticing you to behave like mindless sheep rounded up by retail marketers out to swindle you of your hard earned cash with enticing advertising and cut price offers that are merely cash extractors ....Baa, baa....

Heres a little quiz: a bit like Mastermind..

Ask yourself this question: do rational individuals join the queues of the Harrods sale in freezing weather at 5am eagerly awaiting the doors to fling open so they can descend on a heap of dirty, crumpled, probably ripped tat that is really only fit for cleaning the windows?

Hmm..  No.

Correct.

Question 2: do you need that 'camel faux fur tote bag with a lurid pink zip' by 'X Designer' reduced from 1000 to 889?  No, I thought not.  You weren't getting a bargain at all; you were just being seduced into buying it when it probably wasn't worth 889 pence, let alone 889 squid to start with!

Yes, you do know the answer and that is correct.

January Sales So you'll pass...

Here are some rules you might consider living by when seeking out sales bargains that really are bargains, not a cut priced extravagances.  I got the clothing and accessories tips from Leslie Field, a fashion journalist on high profile magazines and daily newspapers who makes as much sense today as she did in the 80s when I first read them in her book and took them to heart ' saving me a fortune over the years.  So the credit for this advice goes to her, not me.

  1. Amortise: put money into clothing that you will wear a lot, and pay far less for garments you will hardly wear.  Forking out 500 for a quality coat you will wear daily many times over makes a lot more sense than forking out a fraction of that sum on an evening dress or future wedding outfit.
  2. Only buy items that you would consider buying at full price if you had the money, not stuff you wouldn't buy or don't need.  Impulse buys are a defo' no, no.  Sales should be tackled like military campaigns with plenty of advanced planning to eye up and ignore (rather than destroy) the enemy 'tags.'
  3. Never buy for future needs.  If a clothing item doesn't fit you now, don't buy it.  By the time you've shed those surplus Xmas pounds at Weight Watchers, the item will be out of date or out of season and will only be fit for eBid or PreLoved.
  4. Stock up on essential small goods that aren't size dependent: stretch lingerie, tights, socks, toiletries, make up and skincare...
  5. If you can only afford to buy one item, make it a good quality accessory: a good pair of boots, a quality handbag or tote in a neutral shade.  Not several items from rubbish shops that reduce already cheap items by a pound or two in the sale.  Good accessories can transform an outfit and make it appear far more expensive than it really is.  Far better to do that than buying some hideous designer top in a sickly Mustard shade with a purple animal print backdrop just because someone grabbed it first in the scrum and then put it down again to grab something else instead.  They put it down for a reason.  It was ghastly.
  6. For clothing sales, remember this: about 80 per cent of sales items are bought in for the sales and can suffer quality assurance issues, or they are unshiftable items from their regular stock because they are vile and no-one wants to buy them at full price.  So would it suddenly become a desirable investment purchase because it has a half price tag attached to it?  No.
  7. The sales are a great for 'considered purchases' (goods that cost a lot) but only if you actually need them in the first place: Computers, TVs, white goods, furniture etc.  I am assuming that you aren't another techno-sheep....baa..  baa...  lured into PC World by pointless design feature upgrade advertising for items that won't enhance your life one jot and will only serve to put a greater 'dent' in your credit card.

....something we must all be mindful of these days.

By: Grumpy xx


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OAP

OAP

Here's an example of high street greed. Carphone warehouse asking £19.99 for a smart phone leather case. On the internet the exact same product £9. 99. Is there any wonder that parent companies are closing their down high street outlets and making their staff redundant.
OAP
27th Dec 13 14:58

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-1
Amazon customer

Amazon customer

If the british people were to abandon the "I want it right now" attitude half the high street shops would be extinct by this time next year. Why would anybody want to pay up to 50% more in a shop when within two or three days it can be delivered free from the Internet?
Amazon customer
21st Dec 13 17:34

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1
Jethro

Jethro

Spot on Thomas, Been looking at a tasimo coffee machine at Currys. Two weeks ago it was £60, just had a look in their sale, its still £60 but reduced from £99. Not a penny off, all they've done is put the old price of 99 on and then brought it back to 60 saying its been cut by 40 quid.
Jethro
21st Dec 13 16:07

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3
Thomas

Thomas

Pre Xmas/ Jan Sales. Oh my, how the retail industry in this UK counts on stupid people every year to clear out their old, out of date/fashion dross. You don't see too much of the quality merchandise with reduced stickers on the shelves, no, the good stuff is hidden away in the stock rooms. And if you do see a good quality label that's been reduced and on sale, you can bet your ass the original price has been increased and then reduced back to where it was before. Nobody in business can sell at a loss and hope to survive. But hey, if you're happy being taken for a mug, C'est La Vie.
Thomas
21st Dec 13 12:31

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6
Off Sales

Off Sales

Is there a recession? Not with the likes of Westfield full up. Who needs all these ghastly shopping malls? They add no real value to the livelihood of the nation.
Off Sales
18th Jan 12 12:30

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Stalag 14

Stalag 14

Tis time to end this Tête à tête.
My Horlicks is getting cold.
Stalag 14
6th Jan 12 23:59

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51
Stalag 14

Stalag 14

'A thinking man's mogadon', something that would put a man of intelligence to sleep.
That would be the Sun then, your paper of choice.
Stalag 14
6th Jan 12 23:54

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-7
Oi

Oi

Calm down, hasn't the mogadon kicked in yet? That's a little scary...
Oi
6th Jan 12 23:37

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-16
Oi

Oi

.....but it's still a good post from Grumpy.
Oi
6th Jan 12 23:21

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12
Oi

Oi

I knew you were going to say that Stalagtite.

Like setting bait on a trap.
Oi
6th Jan 12 23:20

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12
Stalag 14

Stalag 14

"One of the culprits - I suspect - being the culture of 'celebrity' and the trash media"

That wouldn't be the Daily Mail of course, that most excellent of newspapers and worth every penny of its cover price of 55p

There you go Oi get yer teeth into that.

Like throwing a stick for a dog

First one this year, enjoy.
Stalag 14
6th Jan 12 23:15

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15
Oi

Oi

Splendid post, and yes, good reading too.

Showcases people's 'lemming' like quality quite nicely. It's the same every year, the shopping bug infests the country like a plague. First thought is where is all this disposable income coming from in this time of supposed recession, then you realise the spending isn't actually from disposable income, it's from 'credit' - most don't really have any and rack up debts they can't pay off.
Buy within your means. Simple.

People really are dumb. One of the culprits - I suspect - being the culture of 'celebrity' and the trash media that supports these supposed figureheads and their hedonist lifestyles, which are immediately coveted by the great unwashed.
Oi
6th Jan 12 18:54

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-5
Fed up Pedestrian

Fed up Pedestrian

Sorry, I mistyped earlier and meant to say that they put a shelf just above the reduced items.
Fed up Pedestrian
6th Jan 12 18:18

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AOD

AOD

Tesco are always at it. I went to buy some pepperoni last week and they were comparing their price with Aldi, a nearby competitor. The problem is that although it was the same price as Aldi, the Aldi packet had an extra 20g. Not exactly a like for like comparison and that's just one small example of a lot of the deceit that I've seen going on there.
AOD
6th Jan 12 17:57

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-5
Fed up Pedestrian

Fed up Pedestrian

Also, Tesco have started having a shelf just about the reduced chilled section where they put normal price goods. It's amazing how many people just grab something from that shelf without checking for a yellow reduced sticker.

I also wonder at people who just pick fruit or tomatoes without checking the quality. I have often seen people choose soft tomatoes or bruised apples that I just picked up and put back. It's no wonder supermarkets think we are mugs.
Fed up Pedestrian
6th Jan 12 10:29

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