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Real ale shunned by young people

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There’s a lot of talk about binge drinking, underage drinking, twenty-four hour drinking and the rest of it.  I’d like to take a look at another aspect of drinking here in the UK.  How about WHAT the youngsters are drinking these days rather than the where, when and why?

If I go out to a pub (usually at the weekend) I usually stick to drinking real ale, although occasionally I will have a glass of wine or perhaps even a shot of bourbon.  On a hot evening, you may catch me with an ice cold glass of scrumpy cider or maybe even a good quality lager.  Real ales such as Abbot, Theakstons or Marston’s Pedigree would definitely be my first choice and there’s nothing quite like a really good hand drawn pint of beer in my opinion.

Like a great many other people who appreciate real beer, I enjoy the taste of it.  I also enjoy trying out different ales and to be honest there’s such an exceptional variety in this country you’d be hard pushed to get bored with the same old drink.  My point is that whilst the effect of the alcohol in beer is pleasant and assists in developing an enjoyable and sociable evening, it’s only a part of the equation and not a reason in itself to drink.

Young people - many of them haven’t even tried real ale

These days however, the kids are drinking all kinds of designer drinks and for the most part they seem to be sweet sickly vodka based bottles of high alcohol concoctions.  Often called alcopop’s, these are consumed for the sole purpose of getting drunk as quickly as possible.  There’s no hard and fast rule, but these drinks go hand in hand with the cheap mass produced lager that can be found in the majority of pubs these days.  You can witness this for yourself in any English town on a Friday or Saturday night, whilst the boys gravitate towards pints and bottles of lager, the girls are downing bottles of this vodka based ‘tart fuel’.

A classic pint of real ale I find it very sad that so many of the new generation of pub goers have such an uneducated palate when it comes to the alcoholic beverages they choose to drink.  I’m willing to bet that many of them haven’t even tried real ale.  Perhaps this is because they see it as the domain of older men and it’s not cool to be seen drinking an ‘old mans’ drink.  I blame the big breweries and the marketing people for this.  They don’t care what people drink as long it can be made cheaply, sold for a good profit and quickly consumed.  How often do you see their happy hour drinks promotions, two bottles for the price of one, ladies night half price and so on?

These products are aggressively marketed and are aimed at the junk food generation brought up on sugary snacks with absolutely no time to sit and enjoy something unique that took a little bit of time and effort to create.

Anyway, thanks for listening to my rant and on a final note: Don’t drink and drive.  Drink responsibly and stay safe!  By the way next time you’re in a pub, try some real ale for a change – you never know you might actually taste something!


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Vodka is the Modern Lemonade

Vodka is the Modern Lemonade

Look at the ads. All the beer ads show someone in their late twenties. The teeny boppers think they are passé. Vodka shots is the fashionable drink.
Vodka is the Modern Lemonade
5th Dec 13 19:20

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Mark

Mark

Quite true though. These days young people's first choices are stuff like WKD, Smirnoff Ice, Bacardi Breezer, etc. The poorer ones will just go for a large bottle of white cider. It's all about getting drunk more than anything.
Mark
31st May 13 09:59

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Hugh

Hugh

Not sure what you mean by young people but I've recently graduated from university and plenty of my university friends drink real ale every time we're at the pub. Don't know a single one that would buy an alcopop. So I don't know that things are as bad as you seem to think.
Hugh
18th Aug 11 13:10

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AOD

AOD

Wind~ (are you impressed I knew where the wavey thing was?) Why don't you check out your nearest Wetherspoon pub, it's probably cheaper than your student bar and the beer will be less than £2 a pint, plus a great selection. There's even books!
AOD
7th Jul 10 02:00

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Wind~

Wind~

It's true that many young people aren't informed of the quality and good flavour of much real ale, however, as a young person, I am informed of these facts, but still, as a student, I can't afford to drink real ale, or alcopops for a matter of fact. I drink whatever is palatable but inexpensive. I can't afford £4 a pint. Also many local pubs to my area simply don't serve real ale whatsoever!
Wind~
6th Jul 10 22:48

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Arrawn

Arrawn

Well I must say I agree (but not with the Marston's pedigree).But I am amazed at the Larger drinker's,after all its got no taste,why not try a LONDON PRIDE,its got to be the best of British beers,not that I'd turn my nose up at a Timothy Tayler's,Sam Smith's,Bombadier,Ruddle's County, Rhymney or Felinfoel.All of the above are easy to obtain-even from supermarkets-but the crem de la crem of British beers, most people will never get a chance to try,Orkney Islands "Orkney Red MacGreggor" (excuse my spelling),the very best reason to go on holiday in the Orkney's.
Arrawn
19th May 10 20:39

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Elmo

Elmo

If anyone reading this lives anywhere near Colchester, get yourselves down to The Hole In The Wall next to the theatre, they serve loads of different ales and the manager there knows his stuff! Plus theres always young people in there drinking real ale for those moaning about that! Other local notables include The Hospital Arms and The FatCat (which even brews its own!)
Elmo
10th Mar 10 20:00

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Rantony

Rantony

The main problem with being a real ale drinker is finding the pubs where the landlord is a beer drinker because if he isn't he won't have a clue how to store it nor will he clean out the pipes regularly as they don't care how it tastes.
Rantony
14th Aug 09 21:00

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Leak on the Floor

Leak on the Floor

Pubs have been dumbed down to the level of the yuppy thatcherite children that now inhabit their portals. Piss served from ice-cold auto-pumps. Ale is unreal. It ails me.
Leak on the Floor
25th Feb 09 00:18

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Sir Rant-a-lot

Sir Rant-a-lot

I love real ale. Most of my friend enjoy real ale. My girlfriend enjoys the odd couple of pints of the stuff. I have convertd many over the last 7-8 years and have found that some people just dont like the taste of real beer. They prefer the tastless, watery, super chilled this and smooth flow that, crap lagers and bitters. Its all about image. Look at Guiness now its so cold its tastless you ask for an 'original' and get 'cold' anyway because your young or the bar staff have no idea what your on about. It lacks life and taste its too smooth and far too cold. Dare I say its crap? I do. it manufactured so the young will try it but its a lie in a glass.

Now here is my point. The more tastless something is the greater percentage of people will 'like' it. It does not tread on anyones toes and its all manly in pints. Ale drinkers are still a relativily small band of folk but its a group growing and thats incouraging.

What really gets me is 'men' drinking tarts drinks out the little bottle trying to look hard. Your not hard you are drinking a girls drink and ill probably end the night either on your ass in a chippy throwing up blue fluids or in A + E. So I say sod these narrow minded students of the drinking world and leave them to it!
Sir Rant-a-lot
24th Feb 09 21:41

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Reality

Reality

The de-phlogisticated pub of the future. It will serve Estrella Fartois and Piso Gwidw. Raising a glass in cheer you will toast with inorganically produced free range desalinated mineral water drawn from an artesanal quarry - £5/pint.
Reality
27th Sep 08 14:29

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kch

kch

I am 22 and know lots of people my age who wish to drink real ale in clubs and club like bars though the managers don't seem to know it. Whenever a bar or club has any ale they like to hide it in the large cabinets beind the throngs of people at the bar so that as few people as possible know they are selling it. Out of five places 12 us asked 1 now has ales. Five bottles are shown in the window. During his trial we managed to one night rink the entire supply of ale. We now direct all ale drinkers and people we wan tto hang out to here. Still no clubs have ale bottles and the student union won't carry glass bottles or put hand taps in.
kch
25th Sep 08 20:12

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Son of a Blizzard

Son of a Blizzard

Sad slapper, we don't want our "old fart fuel" becoming associated with the likes of vapid slatterns like yourself, thankya kindly.

Signed,

Son of a Blizzard, age 22.
Son of a Blizzard
26th May 08 15:37

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Welcome to the 21st century

Welcome to the 21st century

What has the world come to? Now you're not allowed to have your drink of choice without being told off for it. Drink your ale and let everyone else enjoy their blue wkd in peace and just be thankful it's not a cocktail of drugs!
Welcome to the 21st century
7th Jan 08 00:18

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Jamie

Jamie

I am 24 and since I was 17 I have chose real ale as my drink of choice, most of my friends my age enjoy real ale too! However how are young people expected to try real ale when a lot of pubs especially chain ones serve poor quality ale, often don't have the ale on and when its busy get narky when they have to serve you ale as opposed to cracking open a lager bottle top
Jamie
21st Jun 07 16:25

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