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Older generation have the cash to spend

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Can anyone explain to me why the vast majority of this country's businesses and manufacturers have so little interest in profit that they address all their advertising campaigns to the wrong market?  I refer to TV commercials which seem to be designed to appeal almost exclusively to the Youth Generation.

Have these businesses done their homework?  The 20 - 30 age group, at whom practically all marketing and advertising is aimed nowadays, have never been so in debt in our history.  They have huge mortgage millstones around their necks; they spend their working lives trying to pay back inflated university grants and all their spare cash is mopped up by Credit Cards repayments and interest.

So who should these companies target if they want to attract more sales?  Go to the other end of the age scale and consider the older members of our society.  They've paid off their mortgages long ago; their children are no longer financial burdens as they've flown the nest; they're sitting on a fortune in property equity; and most of them have cleared all their lifetime debts.

Older generation have cash, young people in debt Senior Citizens have ready cash to spend

Yes, there are unfortunate pensioners who live on a pittance (particularly those targeted by Gordon Brown) - but nowadays the majority of Senior Citizens have ready cash to spend and no-one seems to be interested.

Don't believe me?  I went round to our local record store at the weekend, intending to stock up on a new collection of DVD's for my flat in Spain.  Apart from half a dozen dog-eared items, there was not a single recording which appealed to me.  Everything was geared towards the younger generation's unattractive, cacophonous, un-musical dirges.

I left the store without spending a penny.  Nice to know that the record companies are so well off they don't want my custom.

By: Oracle 2007


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Jethro

Jethro

"Rishi Sunak is urged to drop pensions triple lock to avoid £4 billion increase to payments in autumn spending review that will seek to help UK recover from Covid pandemic"

this will never happen. The Tories know who it is that keep them in power, us oldies.
30/08 Jethro
1
Guest

Guest

UK borrowing surges and car production slumps as Covid-19 costs mount

So, you thought a flash new German car would impress your friends and neighbours. Those times are over cause your friends and neighbours know you are a TWAT living on credit. Flash, false and disliked.
25/09/20 Guest
2
Guest

Guest

Being an older person and no longer in any form of debt and with a steady income I love reading the sob stories after Xmas about people in serious money prob's. Every year, year apon year, the morons spend too much, and do they learn from the past, NO. Don't suppose it will ever change cause the system want's you all to be mind dead slaves.
31/12/19 Guest
3
Mr J

Mr J

Iam quite concerned about the Co-Op's losses, I have one of my matured pension annuities with them. If they were to go into admin will my pension be protected?
17/04/14 Mr J
0
Anon

Anon

You want to look rich to cover your raggedness.
You desire to appear prosperous to hide your poverty.
You feel wealth can gain you respect.
You are a total Dumpty where financial matters are concerned.

One of these examples might be the reason for the high level of house hold debt in todays UK society.
26/03/14 Anon
0
Nick

Nick

but yes, the old have the cash and the young have the debt - always true, especially today. The younger generation knows fook all about money all they want is to get high and get pulled.
21/03/14 Nick
0
Nick

Nick

I don't give a shlt to old crooks driving BMW 7s because the car may be a 1995 crappy old one which is worth less than 5 grand. People these days are so stupid they only look at the badge and think the car is great.
21/03/14 Nick
0
Jethro

Jethro

"Pensioners who do not volunteer reduce their life expectancy, says Lord O'Donnell"

This idiot also states " by not volunteering, it's the same as smoking 15 fags a day when you retire". It's not hard to see through his partys waffle, Volunteer so we can cut even more jobs in the public sector. And they wonder why we hate limp wristed politicians.
21/03/14 Jethro
0
OAP

OAP

Collar, The way things are going for you lot at the moment, you'll be dead and buried long before me.
20/03/14 OAP
0
collar

collar

Well that's pretty much rained on my parade hasn't it? I suppose you are so perfect you have never had to buy anything on credit?
20/03/14 collar
0
grumpyoldwoman

grumpyoldwoman

collar, of course by "our flash rides" you mean the ones you took out enormous loans to buy and may eventually be yours if you can keep up the payments; by which time they'll be worth about 10% of what you paid in for them.
20/03/14 grumpyoldwoman
0
collar

collar

OAP, but you'll be dead soon, you penny-pinching old git, and we can dance on you're grave and drive off in our flash rides!
20/03/14 collar
1
OAP

OAP

Nick, Unfortunately you are right, us oldies are living the "life of Riley" at the younger generations expense. Us baby boomers really are extraordinarily privileged financially. But the one thing that we all marvel at is the sheer stupid attitude towards debt that you have. You younger generation love blingy things, electronic toys, big flashy cars, expensive holidays when you haven't two pennies to shove up the crack of your butts. We oldies learned to moderate our wants and built up what we have now, steadily. All I can say to finish this piece is, I'm thinking of you as I caress my bank book.
20/03/14 OAP
0
Nick

Nick

euthanasia is what we need. Not old farts living idol existences.
20/03/14 Nick
0
GiveMeMyMoney

GiveMeMyMoney

Your pension was always being taken away before this anyway.

On average a pension pot worth 100k would lose around 25% in management and handling fees thus 100 became 75k, and then taxes were taken. On top of that a 75k pension might earn around £2000 per year as an annuity if you were lucky.

Its only if you live to be 100 that you might get back all you have paid in.

At least now you get all your money back (except the tax) and can waste it on what you want.

Get it back and blow it I say, then cry poverty and live on benefits. After all you paid hundreds of thousands in tax over the years and if you save for old age will get little of it back. Rip off the society that’s ripped you off.
20/03/14 GiveMeMyMoney
0

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