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The aim is to shorten your call time (or AHT - average handling time) and the result is often a poor level of service. This is because you are unable to take a breath between calls or to actually finish what you were doing before moving on to the next call.
Believe it or not to get ahead in a call centre you have to be slightly incompetent. Every team leader I knew or ever had was terrible as a Customer Service Representative (CSR), yet despite this, they were the ones who were promoted to the rank of team leader. They would then get their own team of about ten people, a few thousand pounds a year more and of course their own company mobile! They would take numerous meetings (sometimes 3 or 4 a day) and then complain to anyone who would listen how hard it was to fill out forms all day long.
I don't blame them for not wishing to take calls I suppose. These people would do anything to avoid calls, particularly the difficult ones! A classic tactic would be to "delegate" or send in the most experienced team member to deal with the awkward ones!
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