TV commercials that denigrate men

@justin sidebottom: TUT...you give us men a bad name, you need to begin to open your mind my friend and see that macho is no longer cool, or comfortable to live up to as a man!

Men are becoming women and women are becoming men.
The female of the species is becoming more loutish, aggressive and loud whereas the man is becoming timid and fragile.
The female has chosen her time well. Machines have taken over the physical side of life so men are not needed for the heavy lifting quarrying and pushing of huge objects.
The once dominant male is now taking a role as a harmless television watcher. This is why these adverts are needed, to show buffoonery and therefore drive the man away from the television set.

@Oracle2006 - exactly which adverts are you griping about? The only ones I can think of which portray men in a less than positive way are the Flash adverts - implying that men will look for an easy way out so they can get away with doing a half-assed job. But being viewed as wimps, oafs and cretins? Maybe you're watching a different channel to the rest of us...

I cannot believe I am reading this! Your points are totally warped. For example :
"such men folk are constantly portrayed as wimps, oafs or cretins"... what exactly do you mean by Wimps, If you mean they are not portrayed as 'the dominant species' then is that not a compliment? After all men dont want to be thought of as dominant now do we?
"she will be a smart, intelligent, good-looking person, in full control of her life"... How come this is so wrong for a woman? and did you notice, she was valued for her looks in your comment? (a real problem for women in a society where the subliminal messages of womens value connected only to her looks are indeed not so subliminal, in fact they are plastered everywhere you look)
"this deliberate gender bias produces the opposite effect"... How in control of our lives us men are...these types of adverts are seen so rarely that Men get upset with them. Women on the other hand are so oppressed by the images all around them that they dont even think to complain or if they do they are seen as 'man haters and feminist big mouths'
"members of my family and my friends have joined me in boycotting all goods produced by companies which libel the male sex in this way. My impression is that this is a growing protest movement.

So, if the directors of companies are puzzled by falling sales, they need look no further than their television ads; which nowadays promote war between the sexes instead of selling their goods"...Proves the above point beautifully!
You had better lighten up fella...or you will get left behind with all the other macho twits!

There are a growing body of men who are at last being big enough to recognise that females being viewed as inferior, is killing this planet.

I hope you get well soon.

Frustrated male

How can it be female manipulation when most ad agencies are run by men and most of the CEOs of the major companies for whom they make adverts are also male?

Companies have no respect for their customers, male or female; they will just use whichever tactics they think will work.

I just read some of the other comments concerning the objectiving of women as sex objects to sell to males - in my opionion it is just another way of saying men are dumb and base their buying decisions on their gonads. More female manipulation just like in the real world. All things being equal - maybe a gender war in the U.S. is long overdue.

I agree wholeheartedly but the humilation extends into US television programming as well now.

What about the many adverts that use near naked, young, thin perfect women to sell everything from cars to beer while middle aged or older women are portrayed as idiots or are just invisible and not represented at all?
Or the ads that show women in an orgasmic state of excitement because they have got a stain out of their husband’s shirt?

Or the one with two bearded blokes advertising kitchen paper who are meant to look like women because they have wigs and fake breasts. Because that is all it takes to be a woman isn’t it, fake breasts and make up.

Then there is the one with a man telling a woman she does not know how to haggle and must be single because she has a cat. Stereotyping anybody?
Then there are Michael Winner’s insurance ads where he is always telling women in a patronising manner to “calm down dear”. As in, “its only a plastic duck not a real one”. Women being so stupid that they cannot tell the difference.

There are more ads that are insulting to women than the other way around. Men just don’t notice them.

Oven Brite

"So simple even a man can do it."

I'd like to see the sh*tstorm that would cause if it were changed up a little.

Christ, the only thing that I gather from these comments is that Men are a bunch of pussies. So what if commercials advertise men as morons? I've met plenty of men who act like idiots just to get a laugh. You say that these commercials give men a bad name? I'm pretty sure that any woman who watches tv isn't going to become a hardcore dyke just because a commercial that no one (apparently you guys are the exception) seriously considers for more than a few seconds after the ad has ended "denigrates men." Seriously, this is pretty funny considering how much you're pissing and moaning about something stupid...

Is there a list and a campaign to help us stop buying from these horrible people who hate us guys so much? Why do they make me feel so foolish because of my gender?.I never did anything to harm anyone yet they mock our lives and demean us like animals.

If you feel the advertisers should concentrate on the product when promoting it, should you not concentrate on the product, rather than the adverts, when considering consuming it?