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Can anyone explain to me why the vast majority of this country's businesses and manufacturers have so little interest in profit that they address all their advertising campaigns to the wrong market? I refer to TV commercials which seem to be designed to appeal almost exclusively to the Youth Generation.
Have these businesses done their homework? The 20 - 30 age group, at whom practically all marketing and advertising is aimed nowadays, have never been so in debt in our history. They have huge mortgage millstones around their necks; they spend their working lives trying to pay back inflated university grants and all their spare cash is mopped up by Credit Cards repayments and interest.
So who should these companies target if they want to attract more sales? Go to the other end of the age scale and consider the older members of our society. They've paid off their mortgages long ago; their children are no longer financial burdens as they've flown the nest; they're sitting on a fortune in property equity; and most of them have cleared all their lifetime debts.
Senior Citizens have ready cash to spend
Yes, there are unfortunate pensioners who live on a pittance (particularly those targeted by Gordon Brown) - but nowadays the majority of Senior Citizens have ready cash to spend and no-one seems to be interested.
Don't believe me? I went round to our local record store at the weekend, intending to stock up on a new collection of DVD's for my flat in Spain. Apart from half a dozen dog-eared items, there was not a single recording which appealed to me. Everything was geared towards the younger generation's unattractive, cacophonous, un-musical dirges.
I left the store without spending a penny. Nice to know that the record companies are so well off they don't want my custom.
By: Oracle 2007
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So, you thought a flash new German car would impress your friends and neighbours. Those times are over cause your friends and neighbours know you are a TWAT living on credit. Flash, false and disliked.
You desire to appear prosperous to hide your poverty.
You feel wealth can gain you respect.
You are a total Dumpty where financial matters are concerned.
One of these examples might be the reason for the high level of house hold debt in todays UK society.
This idiot also states " by not volunteering, it's the same as smoking 15 fags a day when you retire". It's not hard to see through his partys waffle, Volunteer so we can cut even more jobs in the public sector. And they wonder why we hate limp wristed politicians.
On average a pension pot worth 100k would lose around 25% in management and handling fees thus 100 became 75k, and then taxes were taken. On top of that a 75k pension might earn around £2000 per year as an annuity if you were lucky.
Its only if you live to be 100 that you might get back all you have paid in.
At least now you get all your money back (except the tax) and can waste it on what you want.
Get it back and blow it I say, then cry poverty and live on benefits. After all you paid hundreds of thousands in tax over the years and if you save for old age will get little of it back. Rip off the society that’s ripped you off.
Jethro
this will never happen. The Tories know who it is that keep them in power, us oldies.