Business target the wrong age group forgetting older people
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Older people have money
Yes, there are unfortunate pensioners who live on a pittance (particularly those targeted by Gordon Brown) - but nowadays the majority of Senior Citizens have ready cash to spend and no-one seems to be interested.
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Can anyone explain to me why the vast majority of this country's businesses and manufacturers have so little interest in profit that they address all their advertising campaigns to the wrong market?
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Visitor |
| 15-7-2008 | Hello,
I'm a student at Parsons, The New School for Design in New York City. We are doing a research project and creating a fashion magazine targeted to women between the ages of 50 and 65. We are trying to prove that their is a market/demand for this because theres nothing out there right...more | JesseGirl |
| 18-4-2008 | I totally agree with oracle on this one.
My biggest complaint in this regard is that nightclubs & discos are all aimed at the younger generation. If it wasn't for pubs putting on live bands we'd have nowhere to go for a boogie every now & then!
It's particularly bad in holiday ...more | grumpyoldwoman |
| 11-1-2008 | Because,
1. Youth typically have more disposable income because they *dont* have mortgages, children etc.
2. Todays youth have been indoctrinated in hardcore capitalism and are more willing to spend (and get into debt doing so).
3. Most advertising is "aspirational" - most healthy adu...more | sas |
| 27-6-2007 | I don't have definate proof but being in the age range you are talking about I would like to give my thoughts to your gripe. From what I can gather and have experienced, manufacturers target the 20-30 age range not just they suspect they have money, but because they have a high "disposable...more | Simmy276 |
| 27-5-2007 | It's always a surprise to me that, whenever I send a gripe to this excellent site,
subsequent correspondents get the wrong idea about what I am writing. Every
time they seem to go off on a tangent and end up contradicting points which I
never made. Must be my fault for not expressing myself...more | oracle2007 |
| 27-5-2007 | Oracle,
I am in my 20's and I side with you...I realize and don't even care that most of my generation will make the baby boomers and depression era babies look fab-tab-u-lous in comparison! I say way to go. I know I will have to earn my keep and bust my ass- I have a long, long ways to g...more | peace keeping middle class tree-hug |
| 25-5-2007 | We're rich when we are old, because "we are worth it". | The Oreal Oldie |
| 23-5-2007 | " Everything was geared towards the younger generation's unattractive, cacophonous, un-musical dirges.
I left the store without spending a penny. Nice to know that the record companies are so well off they don't want my custom. "
I think that says more about your taste in mu...more | yoyo |
| 23-5-2007 | What a miserable gripe this one is. It almost seems anti-youth in tone! Watch daytime TV, including Countdown and The Weakest Link, all the TV advertisements seem to be geared to the older generation - step-in baths, denture fixent, whole life insurance policies, etc etc. What more do you want? ...more | alaneroberts |
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