The Weekly Gripe

Food advertising - the juicy burger - or not

Where is that juicy burger?

Advertising tricks

Have you ever seen those adverts used on the side of the fast food retailer's delivery truck, you know the one with the photo of the big juicy burger?



You see them all the time. The photo shows a nice juicy burger with melted cheese, but what you get looks absolutely nothing like the picture. It's all just an advertising trick.

Add your comments to this discussion

Please be sure to read the article before joining this moderated forum. No user registration is required to post comments.



Posted Comment Visitor
24-3-2008It's fast food. Honestly, why does everyone expect so much from these dingy, flea ridden fast food chains? It's always the same - you walk in, wait in a queue for 20 minutes, are served by some teenager who is more interested in what her mate got up to the night before and then after getting...moreBig Tasty
27-2-2008I love Burger King and I think it is great and the food also. They do a really tasty burger. Why go to a butcher? By the time you are done collecting the ingredients and travelling for them you could have bought a 22 acre plot of land for less. Nikki you are the one that is daft. So, if you...moreMonty
26-2-2008Nikki is right. I only eat decent meat, sadly it's a rarity in Europe (I'm with you there, Saffa girl - give me a good Spur Burger or a rack of ribs any time). There is a chain in UK that makes decent burgers though, and that's GBK (Gourmet Burger Kitchen) outstanding! I'd rather ...moreMikeP
26-2-2008come to South Africa, our fast food chains make delicious burgerssaffa_girl
14-1-2007well if you make your own food you will appreciate it more because you know WHAT is in them, and obviously it will be as THICK as you want and you can put your OWN choice of REAL CHEESE and not the plastic toy cheese you get from mcdonalds taht tastes of nothinganon
01-11-2006Anon, you sound just like my brother he is a jamie oliver fanatic aswell. Did you get the new cook book off the net for free, it's great.mc donalds connissour Mmmm
28-10-2006DON'T eat them they are rubbish, learn how to make yoru own buger like jamie oliver.anon
15-8-2006Well, IMO anyone daft enough to eat in McDonalds, Burger King etc. deserves all they get. You know damn well that at these prices the animals involved have lived a grotty life, suffered an horrific death and the resultant meat is tough and tasteless. This food is just pure garbage, and not fit for...moreNikki
19-7-2006I'd think something fishy was going on if I was handed a perfectly proportioned symetrical burger in McDonalds.A sad slapper
09-7-2006Beef Burger + Cheese! How disgusting, Urghh!! Why are they always sold with the cheese? Why am I never given a discount when I refuse the cheese? And never, never buy one of these at a motorway service station! You are ripped-off doubly. Oh! by the way the one in the picture is made of p...moreGrouchosaurus
15-5-2006Of course it is just an advertising gimmick, and a really good one at that. There's nothing to do about it, and since you know pretty much of what the burger will look like whenyou get it, it should not bother you a bit because you know what you are paying for. You are paying just what you are e...moreArtimus
03-5-2006This gripe brings back a very happy memory of my blunt Yorkshire father in law taking a young barman to task over the poor state of a ham sandwich, compared with the photo on the menu. Happy days...Attila the Mum



<< prev <<     >> next >>