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Why do Weightwatchers and other diet food brands exist? Do women on a slimming diet really have to jump on someone else's commercial bandwagon? Eating less should cost less, not more. These women trot down to their fat club meeting every week (some go in the car!) and pay for the privilege to use somebody else's scales.
Surely the whole point of such groups is to eat less, not to eat more food. Weightwatchers yogurts for example. Why bother having one? It doesn't matter whether its 60 calories instead of 120, it's still calories... it doesn't have some sort of negative calorie count that will make you thinner! As for slimming pills and all the loose weight quick diets that are out there, well you'd have to be naive to go down that road.
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