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Tesco used to significantly reduce the prices of items that were close to their sell-by date, but these days it's hardly worth the bother looking in the reduced section and hunting for those yellow stickers. They're no longer the bargain they once were.
I have also noticed that they seem to reduce the price of goods a lot earlier than they used to, sometimes several days or even a week before the sell-by date. I think the price reduction is really stingy though and even on the last day, they rarely drop the price enough to make it worthwhile.
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