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In the brave new world of PowerPoint, amateurishly scrawled overheads have been replaced by their electronic equivalent complete with transitional fades, fancy bullet points, electronic applause and text layouts in multiple vomit inducing colours. These tools, appropriately used allow a five minute briefing to be stretched into a whole day of torture that will bore everyone rigid. First of all though, don’t forget that days of work go into preparing the presentation, downloading silly little cartoon clips from the Internet and most importantly - writing and rewriting statements such as:
"Our customers will stay with us if we make them feel important.” (This is earth shattering stuff.)
"We must look after our customers’ needs." (Thanks for telling me.)
"Our customer’s are important." (The greengrocer’s apostrophe is intentional!)
During this process, colleague 'A' will go to colleague 'B' in the next office with a print out, or more likely email a copy so that 'B' can see what a great job 'A' has done. Colleague 'B' will then email A something along the lines of "Important" does not convey the right shade of meaning. How about "Our customer’s will stay with us if we make them feel like Number One." Then colleague 'A' will find some objection to that, and so it goes on and on Ad infinitum; wasting time and resources when nobody really gives a toss how it’s worded as it really doesn't even need to be said at all!
Eventually the PowerPoint presentation is put together with perhaps 60 or 70 slides, all making the same banal points in various different ways. Pretty graphs will be thrown in too along with the usual business speak jargon. The audience troop in, the presenter then stands with his back to the audience and reads the text of the slides in a monotone whilst members of the audience groan inwardly or fall asleep. In many cases the only points of interest being the spelling and grammatical mistakes which creep in or the ability to play ‘bullshit bingo’ as the business buzzwords pop up with monotonous regularity!
Some of the words which I should like to see banned from PowerPoint presentation because without them this scourge of modern business would cease to exist, are: Model (as in ‘business model’), usability, deliverables, quantifiable, measurable, grow (as in ‘to grow our business’), objectives and methodology! Arrrghhh!!
By: Mike P
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