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As for the distribution - with the advent of convenient online systems such as Steam and EA-Link, surely the more tech savvy gamer would be inclined download rather than leave the comfy armchair and brave the crowds down at the game store? There again, maybe that's their only contact with the real world!
The bottom line is I think way too much money is spent on tackling piracy and the excessive promotion of games. How about in-game advertising as an extra revenue stream? I'm sure most gamers would be okay with this as long as they can still shoot stuff. If done cleverly, this interface with the real world could in fact make the game more interesting.
If they could just sell them a bit cheaper, especially for copies of the game that are downloaded directly, then surely the target audience would increase proportionally and the money would roll in! It would either eliminate or seriously reduce the problem of piracy. An additional bonus would be more players online, a better gaming experience and of course more serious players queuing up to rent game servers.
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